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The photos above are showcasing the events pages in GA4 for an agency, my personal website, and a clients two separate businesses. Which one of the businesses, including my website, are new. This primarily showcases data top-down and gives you a general sense of page performance. These photos are from a weekly report. 

These are custom metrics made for a client's new website and existing site. Here you can find which keywords brought a new user to the website, which pages users visit and also engage with, and what sources brough new or existing users. These photos are from a weekly report. 

Here you can see some of the tags, triggers, and variables I've setup for clients and myself in GTM. After linking GA4 to GTM, I am able to track these custom metrics in Google Analytics (GA4.) Showing metrics such as video plays, file downloads, contact form submissions, page views/scroll reach, and clicks for call-to-actions. The data this generates allows for an analysis, and therefore recommendations for clients on improving the health of their website.